A new study looked at the relationship between advertising by car manufacturers in US newspapers and news coverage of car safety recalls in the early 2000s. The study found that newspapers provided less coverage of recalls issued by manufacturers that advertised more regularly in their publications than of recalls issued by other manufacturers that did not advertise, and this occurred more frequently when the recalls involved more severe defects.
Consumers tend to make judgments of a seller's sociability, competence, and credibility based on facial attractiveness. Interestingly, the "premium" works at both ends of the spectrum in that attractive and unattractive sellers do better than people with ordinary faces.
A recent survey from the George Washington University suggests that patients do not take social media into consideration when looking for a dermatologist and recommend that practitioners should use social media as a tool in engaging and educating patients.
Nonprofits may better meet their missions by learning to effectively employ the entirety of the marketing mix to attract individuals to available donation opportunities.
Small and medium firms can develop new market categories together when they lack adequate resources to do so individually.
Including social influences into customer journey models uncovers new implications for marketers.
A new study sought to determine how the impact of recommender systems (also called recommenders) is affected by factors such as product type, attributes, and other sources of information about products on retailers' websites. The study found that recommenders increased the number of consumer views of product pages as well as the number of products consumers consider, but that the increase was moderated by product attributes and review ratings.
A new study by PSU found that the aggressive cultures of private equity firms, like venture capitalists, might spill over into the companies that they fund. The study suggests that venture capitalist investors often push a business they are financing to prioritize long-term financially-based goals instead of socially responsible business ones, like fair wages, reducing carbon footprints or improving labor policies.
People are more willing to reveal personal information about themselves online using their smartphones compared to desktop computers.
Managers of cultural products should pay attention to both similarity and informativeness when translating titles, with the relative emphasis between the two decided based on the effect size and the feasibility of each strategy.