SMU Associate Professor Sterling Huang (IMAGE) Singapore Management University Caption An award-winning study by SMU Associate Professor Sterling Huang and his co-researchers has found that ‘cost stickiness’ due to pay transparency can be a major problem for companies when they are fighting for survival. Credit Singapore Management University Usage Restrictions Please include image credit. License Original content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.