Understanding what factors influence consumers’ decisions regarding menstrual products (IMAGE)

Ritsumeikan University

Understanding what factors influence consumers’ decisions regarding menstrual products

Caption

Menstrual cups are sustainable alternatives to single-use menstrual products, but it is not clear why their adoption is not very widespread. In this study, researchers analyzed consumers’ preferences when provided with different types of information regarding menstrual products, seeking to understand their decision making and come up with effective promotional strategies.

Credit

Takuro Uehara from Ritsumeikan University

Usage Restrictions

You are free to share and adapt the material. Attribution is required.

License

Original content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.