Prof. Samsun Knight (IMAGE)
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Samsun Knight is an assistant professor of marketing at University of Toronto’s Rotman School of Management and faculty affiliate at the University of Toronto School of Cities, where he studies quantitative retail marketing, optimal targeting and machine learning. He also researches computational text analysis and natural-language processing, with a focus on measuring and understanding narratives.
Separately, he is a writer and graduate of the Iowa Writers’ Workshop, where he was a Truman Capote Fellow. His debut novel, The Diver, was recently published by University of Iowa Press. His next novel, Likeness, is forthcoming in 2025.
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Samsun Knight
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