Henrik Hagtvedt is an associate professor of marketing at Boston College's Carroll School of Management (IMAGE)

Boston College

Henrik Hagtvedt is an associate professor of marketing at Boston College's Carroll School of Management

Caption

Drawing on a combination of marketplace observations, marketing insights, and research findings, Boston College Associate Professor of Marketing Henrik Hagtvedt’s new book Money and Marketing in the Art World (Routledge, 2024) reveals the high-profile art world is primarily shaped by money and marketing, not by art and artists.

Credit

Lee Pellegrini

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CC BY-NC-ND

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