Prof. Dilip Soman (IMAGE)
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Dilip Soman is a professor of marketing and the academic director, Evening MBA & Executive MBA Programs at the University of Toronto's Rotman School of Management. He holds the Canada Research Chair in Behavioural Science and Economics and was the founding director of the Behavioural Economics in Action Research Centre at Rotman [BEAR]. He researches behavioral economics and applications to welfare and policy. He is the co-author of Managing Customer Value (2022), author of The Last Mile (2015) and co-editor of The Behaviorally Informed Organization (2021) Behavioral Science in the Wild (2022), Cash Transfers for Inclusive Societies (2023), and What Works, What Doesn’t (and When) (2024). He received his Ph.D. from the University of Chicago.
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Rotman School of Management
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