Gray screens and loading delays cut gaming time by 30% (IMAGE)
Caption
In a randomized experiment involving 84,324 participants who played Flying Gorilla, Kyushu University researchers found that loading delays and grayscale displays effectively reduced both player retention and average daily playtime. The most significant effect occurred when grayscale was combined with longer loading delays, reducing daily playtime by up to 30.8% and retention by 40.4% compared to the baseline.
Credit
Yugo Nakamura/Kyushu University
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