Green consumerism links environmental responsibility to stronger financial performance. (IMAGE)

Chonnam National University, The Research Information Management Team, Office of Research Promotion

Green consumerism links environmental responsibility to stronger financial performance.

Caption

Researchers analyzed ESG ratings and financial data from 579 publicly listed Korean companies to examine how environmental responsibility influences financial performance. The study found that environmentally responsible firms improve financial performance indirectly by increasing sales, with the effect strongest among large Chaebol firms and in the post-COVID-19 period. The findings suggest that growing green consumerism may help translate corporate sustainability efforts into business success.

Credit

Prof. Sang-Ho Lee

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