Social Identity (IMAGE)

MIT Sloan School of Management

Social Identity

Caption

Researchers who conducted a large-scale longitudinal field experiment to measure how identity cues shape content consumption and feedback online found that that identity cues and identifying information applied to accounts and handles in social media caused changes in how viewers perceived the content they experienced, and whether they upvoted or replied to the content.

Credit

MIT Sloan School of Management

Usage Restrictions

Use with credit.

License

Original content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.