Consumer responses to rebranding to address racism (IMAGE)

PLOS

Consumer responses to rebranding to address racism

Caption

The findings suggest that consumers may be less likely to like, trust and buy a product after such a change.

Credit

TheCulinaryGeek, Flikr, CC-BY 2.0 (https://creativecommons.org/licenses/by/2.0/)

Usage Restrictions

Credit must be given to the creator.

License

CC BY

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