Huifang Mao, professor and Dean’s Fellow of Marketing at Iowa State, researches consumer behavior through a psychological lens. (IMAGE)

Iowa State University

Huifang Mao, professor and Dean’s Fellow of Marketing at Iowa State, researches consumer behavior through a psychological lens.

Caption

Huifang Mao, professor and Dean’s Fellow of Marketing at Iowa State, researches consumer behavior through a psychological lens.

Credit

Courtesy of Ivy College of Business/Iowa State University.

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