Seth Noar, PhD (IMAGE)
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“To me, the big takeaway from our study is that the language that is used describe e-cigarettes – on packaging and advertising – shapes adolescent users’ views of the products and their intentions to use them,” said senior author Seth Noar, PhD, professor at the UNC Hussman School of Journalism and Media and UNC Lineberger. “The industry has increasingly used the term “tobacco-free nicotine” to describe synthetic nicotine products, and our data strongly suggest that this term may be misleading to youth in ways that increase the appeal of these addictive products.”
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UNC Lineberger Comprehensive Cancer Center
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