Moe characters have long been employed in product marketing and tourism promotion in Japan (IMAGE)

Doshisha University

Moe characters have long been employed in product marketing and tourism promotion in Japan

Caption

Now, a study has found that the use of these characters may perpetuate harmful stereotypes about women and promote heteronormative notions of masculinity.

Credit

jsks from Wikimedia Commons Image Source Link to be added in the Image Credit Section of EA form: https://commons.wikimedia.org/wiki/File:Red_suit_anime_girl_temple.png

Usage Restrictions

No restrictions.

License

CC0

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.