How YouTube commenters' expressed attitude toward wildlife varies with content type (IMAGE)

University of Michigan

How YouTube commenters' expressed attitude toward wildlife varies with content type

Caption

Analyzing the comments on YouTube videos about wildlife, research led by the University of Michigan showed the comments most commonly expressed appreciation for animals—except in the case of hunting videos. In those, appreciation for animals was second to appreciation for humans. Calls to action were consistently low across all video categories, even the one that included videos focused on conservation. 

Credit

D. Van Berkel at al. Commun. Sustain. 2025 DOI: 10.1038/s44458-025-00018-2

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License

CC BY

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