What are YouTube commenters saying about charismatic megafauna? (IMAGE)

University of Michigan

What are YouTube commenters saying about charismatic megafauna?

Caption

Mammals feature prominently in YouTube's wildlife content. Research led by the University of Michigan has now characterized the comment attitudes for several different animals. Calls to action were consistently very low across species, which notably included wolves, whose legal protection status has been debated.

Credit

D. Van Berkel at al. Commun. Sustain. 2025 DOI: 10.1038/s44458-025-00018-2

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License

CC BY

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