Prof. Avi Goldfarb (IMAGE)

University of Toronto, Rotman School of Management

Prof. Avi Goldfarb

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Avi Goldfarb is a professor of marketing and the Rotman Chair in Artificial Intelligence and Healthcare at the University of Toronto's Rotman School of Management. He is also chief data scientist at the Creative Destruction Lab, a research lead at the Acceleration Consortium, and a research Associate at the National Bureau of Economic Research. His research focuses on the economics of digital technology and artificial intelligence. Along with Rotman Profs. Ajay Agrawal and Joshua Gans, he is the author of the bestselling books Prediction Machines: The Simple Economics of Artificial Intelligence and Power & Prediction: The Disruptive Economics of Artificial Intelligence.  He has published academic articles in marketing, statistics, law, management, medicine, political science, refugee studies, physics, computing, and economics. He served as a senior editor of the journal Marketing Science.

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Rotman School of Management

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