image: Avi Goldfarb is a professor of marketing and the Rotman Chair in Artificial Intelligence and Healthcare at the University of Toronto's Rotman School of Management. He is also chief data scientist at the Creative Destruction Lab, a research lead at the Acceleration Consortium, and a research Associate at the National Bureau of Economic Research. His research focuses on the economics of digital technology and artificial intelligence. Along with Rotman Profs. Ajay Agrawal and Joshua Gans, he is the author of the bestselling books Prediction Machines: The Simple Economics of Artificial Intelligence and Power & Prediction: The Disruptive Economics of Artificial Intelligence. He has published academic articles in marketing, statistics, law, management, medicine, political science, refugee studies, physics, computing, and economics. He served as a senior editor of the journal Marketing Science.
Credit: Rotman School of Management
June 15, 2026
University of Toronto marketing professor receives Fellow Award from the INFORMS Society for Marketing Science.
Toronto – Avi Goldfarb, a professor of marketing at the University of Toronto’s Rotman School of Management, is one of three recipients of the INFORMS Society for Marketing Science (ISMS) Fellow Award for 2026. It was presented to Prof. Goldfarb at the ISMS Marketing Science Conference held last week at the Nova School of Business and Economics in Portugal.
Prof. Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare and is also chief data scientist at the Creative Destruction Lab, a research lead at the Acceleration Consortium, and a research Associate at the National Bureau of Economic Research. His research focuses on the economics of digital technology and artificial intelligence. Along with Rotman Profs. Ajay Agrawal and Joshua Gans, he is the author of the bestselling books Prediction Machines: The Simple Economics of Artificial Intelligence and Power & Prediction: The Disruptive Economics of Artificial Intelligence. He has published academic articles in marketing, statistics, law, management, medicine, political science, refugee studies, physics, computing, and economics. He served as a senior editor of the journal Marketing Science.
The ISMS Fellow Award recognizes cumulative long-term contribution to the mission of the society. The mission of ISMS is “…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.”
Rotman Prof. Sridhar Moorthy, who is the Manny Rotman Chair in Marketing, previously received the Fellow Award in 2021.
INFORMS Society for Marketing Science is a community of academic scholars and research-minded practitioners focused on advancing the quantitative aspects of marketing.
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For more information:
Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
E-mail:mcguffin@rotman.utoronto.ca