Researchers from the University of Southampton have found that people with emotional insecurities are more affected than others when their partners choose their phone over them.
The researchers have conducted a study into ‘phubbing’ – a mashup of ‘phone’ and ‘snubbing’ used to describe the all too familiar scenario where the person you are talking to shuns you to look at their phone.
The team wanted to find out how people with different ways of thinking and feeling about their relationship would respond to being ‘phubbed’. The results have been published in the Journal of Personality.
Dr Claire Hart, Associate Professor of Psychology at the University of Southampton and coauthor of the study, says: “We know that everyone finds phubbing frustrating and annoying. It might seem trivial, but in relationships these small moments can mount up, creating a sense that your partner’s attention is elsewhere and that you’re less valued.
“For people who are already sensitive to signs of rejection, this impact can be magnified, leading to cycles of conflict and withdrawal.”
The researchers were particularly interested in those with high attachment anxiety - people who fear abandonment and crave reassurance, and those with high attachment avoidance - people who are uncomfortable with closeness.
They asked 196 adults in relationships to complete a ten-day diary, detailing how often their partner had phubbed them, how they felt, how they responded and their reasons for retaliating – picking up their own phone as a tit-for-tat response.
The diaries showed that people with high attachment anxiety reacted more strongly than people who are more secure. They reported higher depressed mood, lower self-esteem and greater resentment on the days they had been phubbed.
They were also more likely to pick up their own phones in response to get support and approval from others.
Dr Kathy Carnelley, Associate Professor of Psychology at the University of Southampton and coauthor of the study, says: “We found that people with high attachment anxiety retaliated as a way of seeking connection from others when their partner seemed unavailable to them. They also posted or messaged to get validation from others.
“While this kind of retaliation might offer immediate comfort, it may lead to a downward spiral of poor interactions.”
Those with high attachment avoidance were somewhat ‘immune’ in terms of the impact on their well-being. They were less likely to confront their partner about their phone use, and when they retaliated in kind, it was often to seek approval rather than connection.
The researchers say that choosing to be present with your partner matters more than you might think.
Dr Hart says: “Being accused of phubbing doesn’t mean you’re a bad partner, but there are some simple steps that can help protect our relationships. Creating phone-free zones at mealtimes or before bed and discussing phone boundaries openly can help both partners feel respected. If you must check your phone, acknowledge the interruption, explain why and return your attention quickly.
“Simply put, put down your phone to pick up your relationship.”
The paper Attachment, Perceived Partner Phubbing, and Retaliation: A Daily Diary Study is published in the Journal of Personality and is available online.
Ends
Contact
Steve Williams, Media Manager, University of Southampton, press@soton.ac.uk or 023 8059 3212.
Notes for editors
- The paper Attachment, Perceived Partner Phubbing, and Retaliation: A Daily Diary Study is published in the Journal of Personality and is available here: https://onlinelibrary.wiley.com/doi/10.1111/jopy.70012
- For Interviews with Dr Hart and Dr Carnelley please contact Steve Williams, Media Manager, University of Southampton press@soton.ac.uk or 023 8059 3212.
Additional information
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Journal
Journal of Personality
Subject of Research
People
Article Title
Attachment, Perceived Partner Phubbing, and Retaliation: A Daily Diary Study
Article Publication Date
8-Aug-2025
COI Statement
The authors declare no conflicts of interest.