Feature Story | 10-Dec-2025

Christmas films, dynamic pricing, holiday stress, and seasonal traditions

University of Nevada, Las Vegas

With Christmas on the approach, there are experts from UNLV available for just the occasion.

Is Die Hard a Christmas movie? How do you handle the holiday blues? What is the origin of mistletoe? Will dynamic pricing eventually spoil the holiday shopping season?

When it comes to holiday stress and shopping, or Christmas movies and traditions, we have you covered!

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Christmas movies with film professor Adam Paul:

From Bruce Willis action blockbusters to Will Ferrell comedic romps, figuring out where to begin with Christmas movies can leave your tinsel tangled in a hurry.

Paul has seen his fair share of movie sets, spending many years working on Los Angeles studio lots. He teaches screen acting, voice over, and motion capture at UNLV’s Department of Film. He’s also the student experience and outreach coordinator, which sees him accompany students to the Sundance and Cannes film festivals yearly.

Story: 

https://www.unlv.edu/news/article/lights-camera-christmas

Contact:

adam.paul@unlv.edu

(310) 508-3767 (cell)

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Dynamic pricing with economist Mark Tremblay:

Have you noticed digital price signage popping up at your favorite retail store as proprietors phase out physical price tags? Paid top dollar for that last-minute plane ticket? Closed your Uber or Lyft app in frustration upon seeing prices surge as revelers make their way to the latest entertainment offering in town?

It’s all part of a growing phenomenon known as dynamic pricing, said Tremblay, who’s at the forefront of research into the burgeoning field.

Story:

https://www.unlv.edu/news/release/how-dynamic-pricing-could-affect-your-holiday-shopping-discounts

Contact:

mark.tremblay@unlv.edu

(541) 231-1547 (cell)

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Holiday traditions with folklore expert Katherine Walker:

As we march toward another new year, we put more distance between ourselves and the origins of the traditions many of us hold dear. 

Fruitcake, gift giving, and hanging ornaments – they’re all a blend of cultural ideas crackling aside the hearty yule log on a holiday hearth. Many of them go back centuries and teach us a lot about history and where we came from.

Story:

https://www.unlv.edu/news/article/christmas-traditions-santa-claus-gingerbread-man

Contact:

katherine.walker@unlv.edu

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Putting a bow on holiday stress with therapist Dawn Moore:

It’s easy to become overwhelmed as your mind wanders toward the holiday obligations to come. 

Meeting the expectations and demands can prove burdensome for any number of reasons – finances, fraught family relationships, academic or work schedules, grief, or sometimes a combination of each. And if you’re feeling weight on your shoulders, you’re certainly not alone.

Story:

https://www.unlv.edu/news/article/putting-bow-holiday-stress

Contact:

dawn.moore@unlv.edu

(702) 278-2880 (cell)

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