South Florida faces significant challenges, including more than 6,000 homeless children in Broward County and issues like absenteeism, mental health struggles, poor nutrition, and limited early learning programs. These factors hinder social mobility and education. To address these issues, FAU received a $21 million grant from the U.S. Department of Education's Promise Neighborhoods program. The "Broward Unlimited Potential Promise Neighborhood" (Broward UP) initiative aims to provide children with access to quality education and strong community support, ensuring successful transitions to college or careers.

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese researchers demonstrated that offline promotional media increase cognitive engagement and consequently promote consumers’ behavioral responses (e.g., coupon redemptions), especially those with low brand attachment. Although offline marketing was associated with high costs, it increased product sales. Thus, marketing teams should recalibrate their views on offline marketing.