EurekAlert! News by Subject: Social & Behavior - News by Subject: Social & Behavior

Social & Behavior

Updates every hour. Last Updated: 10-Sep-2025 15:11 ET (10-Sep-2025 19:11 GMT/UTC)

Rethinking influencer-brand partnerships – a new model for success

American Marketing Association

Excessive control and reliance on short-term metrics harm influencer-brand partnerships, reducing their effectiveness and damaging trust.

Journal: Journal of Marketing

New study compares people’s views on voluntary childlessness across Europe

PLOS
Peer-Reviewed Publication

A new study compares people’s attitudes towards voluntary childlessness across 27 countries and finds that different results may emerge depending on whether the measurement focuses on social expectations or perceived consequences of childlessness. Ivett Szalma of the HUN-REN Center for Social Sciences in Budapest, Hungary, in collaboration with Marieke Heers (FORS - the Swiss Centre of Expertise in the Social Sciences) and Maria Letizia Tanturri from the University of Padova (within the framework of the Childzero project), present these findings in the open-access journal PLOS One on March 19, 2025.

Journal: PLOS One

Why are night owls at greater risk of depression?

PLOS
Peer-Reviewed Publication

Mindfulness, total sleep quality, and alcohol consumption may help explain why people who stay up late have a greater risk of depression, according to a new study publishing March 19, 2025, in the open-access journal PLOS One by Simon Evans of University of Surrey, UK, and colleagues.

Journal: PLOS One

Study of top 100 ADHD TikToks finds significant misinformation about symptoms

PLOS
Peer-Reviewed Publication

In a new analysis, fewer than half of claims about attention deficit/hyperactivity disorder (ADHD) symptoms in popular TikTok videos aligned with clinical standards, with young adults’ perceptions of the informational value of the videos differing from those of psychologists. Vasileia Karasavva of the University of British Columbia, Vancouver, Canada, and colleagues present these findings in the open-access journal PLOS One on March 19, 2025.

Journal: PLOS One

ADHD misinformation on TikTok is shaping young adults’ perceptions

University of British Columbia
Peer-Reviewed Publication

The most popular ADHD-related content on TikTok often does not match mental health professionals’ views, potentially influencing how young adults perceive the disorder, a new University of B.C. study has found. An analysis of the 100 most-viewed TikTok videos related to attention-deficit/hyperactivity disorder (ADHD) revealed that fewer than half the claims regarding symptoms made in those videos actually align with clinical guidelines for diagnosing ADHD. Videos with low-quality information or misinformation received a much higher rating from young adults than from clinical psychologists. The more ADHD-related TikTok content a young adult consumes, the more likely they are to overestimate both the prevalence and severity of ADHD symptoms in the general population, and the more likely they are to recommend videos regardless of the information's reliability.

Journal: PLOS One

Dance your stress away: New research unveils the secrets of movement in stress management

University of Surrey
Peer-Reviewed Publication

Dancing not only lifts our spirits but also plays a significant role in effectively managing stress, strengthening resilience, and improving overall wellbeing, according to a new international study from the University of Surrey, Radboud University, University of Roehampton, and University of Southern Denmark.

Journal: Psychology of Sport and Exercise

$1.2M grant will fund study on neighborhood environment’s possible role in cancer risk

University of Arizona Health Sciences
Grant and Award Announcement

A grant from the American Cancer Society will allow researchers to develop a comprehensive picture of the factors that may contribute to increased cancer risk in some neighborhoods.

Funder: American Cancer Society