For many coffee drinkers, choosing milk for their coffee shop order often involves navigating a growing list of choices, each carrying different expectations around taste, digestibility, cost, and more. A new study in the Journal of Dairy Science, published by Elsevier, provides a closer examination of how consumers make these decisions, investigating what drives the choice between dairy milk and plant-based milk alternatives in coffee, as well as how the availability of lactose-free dairy milk influences those preferences. The results reveal that the coffee shop market has a potentially underserved group of consumers who might prefer lactose-free milk in their drink orders—and would visit coffee shops more if it were available.

About The Study: In this randomized clinical trial, a low-cost digital intervention increased expectation to adopt health behaviors among adults using glucagon-like peptide-1 receptor agonists (GLP-1RAs), with effects persisting for 2 weeks. These findings suggest a potential role for the written microsteps intervention plus short video boosters as adjuncts to pharmacotherapy. Longer trials are warranted to determine whether the behavioral expectations stimulated by such interventions may lead to sustained behavior change. 

New research suggests that the most formidable barrier to commercialising nanotechnology is not the science itself, but rather the way organisations manage the innovation process.