As artificial intelligence becomes more deeply embedded in everyday life and work, organizations are investing heavily in tools and employee training. But new research from Texas A&M University suggests a one-size-fits-all approach may miss a fundamental truth: people don’t all respond to AI the same way.

In a paper published in the journal Customer Needs and Solutions, Dr. Shrihari Sridhar, the Joe Foster ’56 Chair in Business Leadership and senior associate dean at Texas A&M University’s Mays Business School, and his co-author, Dr. Huachao Gao, say that AI adoption has often been treated as if people share a single attitude toward the technology.

Their findings suggest the opposite: people experience AI in markedly different ways depending on their individual perspectives and the context in which they’re using it — a concept they call “AI-heterogeneity.”

A new study from the University of Copenhagen suggests that eating disorders are not necessarily more common among families with a high level of education – but that young people from these families are more likely to be identified, assessed and treated.

A new paper published in Strategic Management Journal finds that startup accelerators do not level the entrepreneurial playing field, they amplify it. The study, “Founders’ Pre-Entry Knowledge and the Heterogeneous Returns to Accelerator Participation,” by Melody H. Chang and Valentina A. Assenova, shows that founders with deeper prior knowledge gain disproportionately more from accelerator participation, while novice founders see more modest benefits. Drawing on data from 6,723 startups across 281 accelerators in 147 countries, the authors find that accelerators “push up the ceiling” of performance for already capable teams without necessarily “pulling up the floor” for others.

The financial cost of chronic obstructive pulmonary disease (COPD) negatively impacts people’s mental health and leads them to forego medications, delay or avoid medical care, and alter major financial plans, according to a new study in the May 2026 issue of Chronic Obstructive Pulmonary Diseases: Journal of the COPD Foundation, a peer-reviewed, open access journal.

Telling someone they'll fail could be the best way to help them succeed, according to a new study of entrepreneurs. 

Whether investment in science is effective in supporting financial stability depends on maintaining fiscal discipline, according to a new study in which the UOC participated

If public companies are increasingly focused on meeting quarterly earnings expectations, what happens to the innovations that require years of investment and patience to develop?

New research suggests the answer could have far-reaching implications for businesses, investors and the broader economy. Companies facing greater short-term financial pressures tend to produce fewer breakthrough and novel innovations, the kinds of discoveries that can shape industries for decades.