Purdue researcher studies innovative strategies to effectively promote plant-based food choices through online shopping nudges
Peer-Reviewed Publication
Updates every hour. Last Updated: 2-May-2025 20:09 ET (3-May-2025 00:09 GMT/UTC)
Nudging with carbon footprint labeling and product categorization motivates online shoppers to select plant-based foods, according to new research published by agricultural economists at Purdue University and the University of Kentucky.
“A lot of research has been done on point-of-purchase nudges, but that has been done in a physical setting. In this study, we look at that in the growing domain of online grocery shopping,” said Bhagyashree Katare, associate professor of agricultural economics at Purdue University. “It provides actionable evidence that small interventions can increase the selection of plant-based products or healthy products.”
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