Need a business plan? Ask AI
Peer-Reviewed Publication
Updates every hour. Last Updated: 5-Jul-2025 17:10 ET (5-Jul-2025 21:10 GMT/UTC)
Harsh Ketkar, assistant professor of management, finds AI can enhance the speed, quality, and scale of strategic analysis. In matchups against human creators and evaluators of business plans — conducted with Felipe Csaszar from the University of Michigan and Hyunjin Kim from INSEAD — AI equaled or bested its challengers.
Besides writing plans, he finds AI can critique existing strategies and suggest others.