Proxemics and virtual reality: Study reveals how people regulate social distance in Italy and Japan
Peer-Reviewed Publication
Updates every hour. Last Updated: 24-Oct-2026 12:17 ET (24-Oct-2026 16:17 GMT/UTC)
A study by Sapienza University, the Italian Institute of Technology (IIT), EY and IRCCS Fondazione Santa Lucia used virtual reality to measure interpersonal distance in 184 Italian and Japanese participants. The research was conducted during two major international public events: Expo 2025 in Osaka, Japan, and Maker Faire Rome, Italy. The findings reveal how culture, first impressions and implicit biases shape our personal space. The study has been published in Computers in Human Behavior.
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