Study finds retribution doesn’t pay, even with partisan voters
Northwestern UniversityPeer-Reviewed Publication
A new study by Northwestern University asks whether voters approve of politicians who use the power of their office to retaliate against corporate political speech criticizing the politician’s actions.
The researchers sought to determine whether voters would consider retaliation against a company an abuse of political power, and if voter opinion would depend on whether they had the same political party affiliation as the politician.
The researchers surveyed 1,000 adults to collect opinions on actions of increasing severity a governor could take in response to public criticism from an in-state business.In the survey results, voters showed no difference in how they responded to no attack and the verbal rebuke by the governor. In those scenarios, partisanship was the largest factor in how people viewed the governor’s actions.
However, when it came to retribution against the company by the governor, the drop among in-party respondents was large enough to shift them from a positive vote intention to a negative vote intention.
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