Reversible words can lower consumer disbelief in ads
Peer-Reviewed Publication
Updates every hour. Last Updated: 23-May-2026 08:15 ET (23-May-2026 12:15 GMT/UTC)
How a single word can make or break marketing messages, according to a new study from the University of Florida Warrington College of Business.
Artificial intelligence could soon allow powerful companies to charge each customer a different price for the same product, based on what they think each individual is willing to pay.
Rising living costs, energy insecurity, widening inequality, and escalating climate impacts are fueling discussions on fairness and justice in climate policy. Yet, assumptions in global emission scenarios that determine who benefits and who bears the costs are often only made implicitly. A new IIASA-led study addresses this gap by offering a practical way to assess and design emission scenarios that explicitly account for distributive justice.