In an era when most TikTok videos are prerecorded, can a band with a new single create a tighter bond with fans by debuting via livestream instead? Can a business do the same when promoting a new product? New research from the McCombs School of Business at The University of Texas at Austin suggests they could. “It’s not that there’s actually something different about the video itself. It’s that we know that it’s live right now, and that breaks down barriers between our world and the world on the other side of the screen.” One quality weakened the liveness effect: not being able to see a performer’s face. When viewers saw only a musician’s hands, they felt less connected, even though they were watching the same performance.

New research from the University of Bath reveals that online influencers can mobilise followers and legitimise harmful behaviours without ever issuing explicit instructions, offering fresh insight into how digital platforms shape public attitudes, emotions and decision‑making.

A new study from Finland reveals that receiving an ADHD diagnosis earlier rather than later is associated with better academic performance and lower school dropout rates.

Young people diagnosed earlier with ADHD had a higher grade point average at age 16, were more likely to pursue academic degrees, and had a lower likelihood of school dropout by age 20 than those who were diagnosed towards the end of compulsory education.

In the study, 580,132 individuals born in Finland between 1990 and 1999 were followed until age 20, using high-quality national registry data. Age at first ADHD diagnosis was identified with the first record of clinical diagnosis or ADHD medication purchase between ages 4 and 20.

The study found that boys typically received an ADHD diagnosis earlier than girls. Boys were diagnosed more often in primary school, whereas the diagnoses increased among girls after age 13.