Gen Z holds companies to account for greenwashing
Peer-Reviewed Publication
Updates every hour. Last Updated: 28-Apr-2026 22:16 ET (29-Apr-2026 02:16 GMT/UTC)
Informing people about sustainability is more important than ever, but it is only effective if done honestly, according to a study led by the UOC
To the point:
Fixed calls, flexible replies: Zebra finch contact calls are vocal abilities the birds are born with and cannot change – but the timing of their replies is flexible. New research shows it is shaped by social context: They respond faster, more often, and with more consistent timing to calls from a familiar bird.
Neural signature of familiarity: More than two thirds of neurons observed in a key brain region for vocal timing responded to calls, with inhibitory interneurons firing more strongly for familiar callers.
Broader significance: Even behaviors birds are born with are influenced by social context, raising new questions about how the brain controls vocal exchanges across species.