Facial expressions of avatars promote risky decision-making
Peer-Reviewed Publication
Updates every hour. Last Updated: 21-Aug-2025 23:11 ET (22-Aug-2025 03:11 GMT/UTC)
A research team led by Dr. TANAKA Toshiko and Dr. HARUNO Masahiko at the National Institute of Information and Communications Technology (NICT), investigated how avatar-mediated communication affects human decision-making. They discovered that participants were more likely to take risks when facial expressions (such as admiration or contempt) were displayed by avatars than when the same expressions were shown on real human faces. This increase in risk-taking was found to result from a more favorable valuation of the "uncertainty" of facial feedback in the avatar condition. Furthermore, fMRI analysis revealed that this valuation of uncertainty depends on activity in the amygdala.
Expecting feedback from an avatar compared to a real human facilitates risk-taking behavior in a gambling task, and a brain region called the amygdala is central to this facilitation, according to a study published April 22nd in the open-access journal PLOS Biology by Toshiko Tanaka and Masahiko Haruno from the National Institute of Information and Communications Technology, Japan.
The SETI Institute announced it will expand its pilot program funded through a grant from the Amateur Radio and Digital Communication (ARDC) Foundation now called ARISE Lab (arise.seti.org). This initiative brings SETI science to community colleges and provides hands-on training for community college instructors and students in astronomy, digital signal processing, and radio science.
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