Duke-NUS study: Nutri-Grade labels help cut sugary drink consumption and drive industry reformulation
Peer-Reviewed Publication
Updates every hour. Last Updated: 26-Oct-2026 06:16 ET (26-Oct-2026 10:16 GMT/UTC)
Duke-NUS study finds the Nutri-Grade initiative, comprising labels that indicate how healthy drinks are, to be effective at creating behavioural change.
The study shows that households reduced purchases of sugar from pre-packaged beverages by 18%, while purchases of less healthy beverages dropped by 44 per cent.
In response, manufacturers reformulated their drinks and lowered sugar content by 21 per cent.
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