A team of researchers from Nanyang Technological University, Singapore (NTU Singapore) studying how the acoustic and visual composition of advertisements impact perceptions, has found that consumers associate a higher frequency “sonic logo” with healthier food products. Sonic logos, also termed sogos, are short melodies created to support the marketing of a specific brand. The study also linked more stimulating visuals in commercials with consumer perceptions that the food product it was advertising was healthier.
- Food Quality and Preference
The National Institute of Allergy and Infectious Diseases, part of the National Institutes of Health awarded the UNC Gillings School of Global Public Health a $65 million grant establishing an Antiviral Drug Discovery Center to develop oral antivirals that can combat pandemic-level viruses like COVID-19. The center builds upon and is tightly affiliated with UNC’s Rapidly Emerging Antiviral Drug Development Initiative.
Alicia Rihn, assistant professor in the Department of Agricultural and Resource Economics at the University of Tennessee Institute of Agriculture, has received the Forty Under 40 Award by Greenhouse Product News for 2022, an award that recognizes remarkable young talent in the horticulture industry.
Imperial’s Faculty of Engineering is celebrating its research being ranked best in the UK for both computer science and engineering.
A research team, headed by Gergely Osváth, revised the ornithological collection in the Zoological Museum of Babeș-Bolyai University in Cluj-Napoca, Romania, to provide a catalogue of the bird skins preserved there. “Due to its historical background and the presence of rare species, it is considered to be one of the most important ornithological collections in Eastern Europe,” Osváth says. Published in the journal ZooKeys, this is the first time that a revised catalogue including all those specimen data is made public.
In partnership with Verizon, the NYC Media Lab at the NYU Tandon School of Engineering today announced the winners of the $1M Museum Initiative—a nationwide open call for museums and cultural institutions to develop and offer new immersive educational content available to all educators on the Verizon Innovative Learning HQ portal.